Welcome to
Caking it Back to Basics!
Hi, I’m Dianne
Your cake confidence and creative business mentor!
I help women who are already making great cakes but feel wobbly, unsure, and constantly second-guessing the business side, turn their love of baking into a business that feels profitable, sustainable, and actually enjoyable.
With over 30 years of experience in creative baking and decorating, and 16 years running my own cake business, I know what it’s like to juggle family, confidence wobbles, creativity, and the practical side of running a business. I also know how overwhelming it can feel when you’re trying to do it all and wondering if you’re doing it right.
That’s where 'Caking it Back' to Business Basics Mentoring comes in.
Mentoring
My work is grounded in practical support, accountabilty and confidence-building.
I help you:
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Price your cakes with clarity and confidence
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Attract the right customers, not just any customers
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Simplify the business basics so they feel manageable
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Feel calmer and more in control of your decisions
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Build a cake business that fits your life, not one that takes over it
There’s no fluff, no pressure to be someone you’re not, and no expectation that you have everything figured out. We take things step by step, in a way that feels realistic and supportive.
Discover the true potential of your cake business with 1-2-1 personalised mentoring.
We'll work together to boost your business confidence and develop skills and effective strategies to help you reach your business goals.
Book a free discovery call here
Come & Join Us
You Don't Have To Do This Alone
Inside my Facebook group, Caking it Back to Business Basics, you’ll find a warm, supportive community of women at a similar stage to you.
It’s a non-judgmental, quiet space where you can:
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Ask questions without feeling silly
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Learn the basics of running a confident cake business
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Build confidence through support and accountability
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Connect with others who truly get it
You’re welcome exactly as you are!
If you’re ready for support that feels calm, honest, and encouraging, you’re in the right place.
👉 Join the community or explore working with me 121
Free Resources
Prefer to learn on your own? No problem!
If you're not ready for 1-2-1 mentoring just yet, I can still help! Here are some free resources for you to download to support you on your cake business journey.
If you’re ready for support that feels calm, honest, and encouraging, you’re in the right place.
👉 Start by joining the free Caking it Back to Business Basics community
